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The AF Group, based in Honingham Thorpe Norwich, is a nationwide agricultural buying group that delivers value to its members with a one-stop procurement service.

They champion UK farmers and offer them the best value procurement as well as the most expert and independent advice to help them save time and money. 

Credo have been working together with the AF Group for over 15 years to deliver funding solutions to their clients.

Greg Purling, vehicle specialist at the AF Group commented:

“For the past 15 years, The AF Group Ltd has worked closely with Credo for all our members’ vehicle/asset finance enquiries.

The longstanding relationship has been founded on Credo’s continuing dedication to providing first class customer service and preferential rates.  This is in addition to their in-depth knowledge on all areas of finance.

In turn, AF is able to recommend Credo to its membership with total confidence, and there have been many occasions when our members have been glowing in their feedback, on how well Credo have assisted them”.

Michael Seago, Business Development Manager at Credo responded:

“At Credo we are extremely proud to be able to support The AF Group Ltd and their members with their asset purchases. Our successful long-standing relationship is built upon one common goal – to offer the member/customer the very best service throughout the process”.

AF have a blend of industry and product specialists who have unique access to market information and commodity pricing, allowing them to leverage advantage for their members. Combining industry knowledge with market intelligence they are able to ensure their Members are as informed as possible to help them make the best decisions possible for their business.

If your farming business would like to be part of such a prestigious group and would like to know more then please look here https://af.farm/membership/why-join-af/

Credo are delighted to have helped 100s of customers over the years and if you have any questions then please do get in touch with us.

Held at the Norfolk Showground, the event is one of the largest in the county calendar and celebrates not just agriculture, but the wider business community.

This year we will be exhibiting in one of the largest marquess at the show, the Norfolk Business Hub, which will be right next to the Grand Ring on Avenue 8 (between Second and Third Drive).

Our stand in the hub is number 22, and we look forward to meeting with lots of businesses over the two days showing how we continue to help local businesses thrive.

Our sales team will be on hand to answer questions and assist you with your business plans.

We’d love to see you! If you would like to book an appointment with the team, then please fill out your details below, and we’ll be in touch to confirm a time with you directly.

On Thursday 11 May 2023, the Bank of England announced a 0.25% increase in its base rate from 4.25% to 4.50%, a 15-year high.

While rising interest rates may seem like a deterrent to investing and purchasing new equipment and commercial vehicles on finance, there are still several benefits to consider:

• Financing will allow your business to acquire the necessary equipment and vehicles you need immediately – This will enable you to start utilising the new asset right away, potentially boosting your productivity and revenue.
• Your business can preserve your working capital for other essential business operations, such as investing in new growth opportunities, a marketing campaign, or employing new staff.
• Maintaining your cashflow can provide more flexibility for everyday expenses.
• A fixed repayment structure will allow for better budgeting and financial planning for your business without the worry about fluctuations due to interest rate changes.
• Investing in new equipment will come with new advanced technology, which will not only improve your business’s operational efficiency, but also productivity and competitiveness in your market.  The benefits gained from investing in new technology outweigh the impact of rising interest rates in the long run.
• Equipment and commercial vehicles can hold their value and even appreciate over time.  This means that even if you are paying interest on the financing, the value of the assets may increase, potentially offsetting the cost of borrowing.

Cash can literally be the lifeline of your business so why not keep hold of it for when you really need it.

Things to be mindful of, non-payment could negatively affect the credit rating of the business and the guarantor and could result in the asset being re-possessed.

We are excited to announce that Credo Capital Finance has recently sponsored Michael Seago, a talented cricketer from Norfolk who also works for Credo as a Business Development Manager.

As a company that values hard work, dedication, and excellence, we believe in investing in promising athletes like Michael and supporting their journey towards achieving their goals.

Michael, who currently plays for Bradfield CC (Norfolk Cricket Alliance – Premier Division) and is also representing Norfolk added: “I’m very grateful to both Credo and The Star Group for sponsoring me for another season. Bradfield Cricket Club wouldn’t exist without the generosity of its volunteers and sponsors. Last season was successful both personally and as a club, hopefully that continues this year!”

We believe that investing in young athletes like Michael is not only beneficial for them but also for the growth of the sport as a whole.

Cricket is a sport that requires a significant amount of time, effort, and resources to excel in, and we are proud to support aspiring cricketers like Michael who are committed to their craft. We wish Michael every success this season and all the next generation of cricketers in our local community.

Follow us on social media for updates on Michael’s progress.