The group-wide re-brand reflects a closer alignment of the group’s businesses and new specialist divisions – ready to serve UK SMEs better than ever.
In a challenging time for many UK SMEs, STAR Asset Finance Group are confident they’re building a group that serves their financing needs better than many other independent asset finance providers.
STAR Asset Finance Group have a bold ambition to be the most recommended asset finance provider in the UK and believe they can achieve this by offering more to customers, without taking away what they have come to expect – great personal and local service.
This re-brand across all group businesses, inspired by the new leadership team of Jim Higginbotham (CEO) and Paul Slapa (Commercial Director), reflects a closer alignment and even greater collaboration within the group, with more shared resources and expertise and investment in improved back-room systems.
They have also created new specialist divisions – STAR Stocking and STAR Professions – backed up by expert hires and a new STAR Loans product providing unsecured ‘own-book’ lending with greater decision speed and flexibility.
National business benefits with a local touch
The result is a nation-wide group that is able to offer more financial options, more choice, more flexibility and more value to their customers. And because they still operate through local businesses, they are able to retain the local touch and understanding that their customers expect and value so much.
A model that’s working for UK SMEs
This year, the group will exceed a landmark of £1.5 Billion of funding since the group formed in 2015, supporting over 100,000 UK SMEs. Their 2022 funding growth is already currently double the market rate.
“The STAR Asset Finance Group has always been a great collection of local businesses, but this latest brand refresh signals the start of a new era where the full strengths of the group can be accessed by all our local customers, demonstrating we truly are stronger together.
“I’m really excited about driving the STAR Asset Finance Group forward into its next chapter of growth. We have a great team, fantastic customers and a world of opportunity.”
Jim Higginbotham, CEO STAR Asset Finance Group.
See how it looks by watching our video here – https://youtu.be/ExAwzd_Iasg
About STAR Asset Finance Group
The STAR Asset Finance Group has brought together a group of leading independent asset finance businesses, with unrivalled knowledge of their markets, combining the genuine local service valued so highly by local SMEs, with the many benefits of national scale.
The group can offer better value to SMEs by providing access to more finance options, competitive deals, greater decision flexibility and access to a diverse range of specialist experts. And without taking away any of the personal and human touch they’ve come to expect.
It’s a national business with a local touch.
Unlocking finance for thousands of SMEs across the UK
In 2021, the STAR Asset Finance Group financed more than £200 million for UK SMEs, and this year the combined lending across the group since its inception will exceed the £1.5 Billion mark.
Their vision is to be the most recommended asset finance provider in the UK, by delivering the very best customer service throughout our group businesses:
- Kennet Equipment Leasing
- Ignition Credit
- First Capital Finance
- Credo Holdings Limited
…as well as a number of new STAR-branded specialised sub-divisions.
Personal, local service backed up by national scale and expertise
For most SMEs, finding the financial support they need becomes a stark choice between the impersonal rigidity of larger, corporate financial institutions, or the more human and flexible service of lesser-known, smaller lending specialists.
With the STAR Asset Finance Group, there is no compromise. Every business in the group provides personal, human service with great local knowledge as well as the breadth of funding options and value add that can only be achieved through national scale and deep sector expertise.
The group’s aim is to shake up the asset finance sector, in a good way, leveraging the group’s buying power and sharing expertise across group businesses to offer more. More choice, more flexibility and more value for SMEs and individuals seeking funds.
The group provides its local businesses with increased financial security, and access to significant ‘own-book’ funding lines that enables them to offer faster and more relationship driven funding decisions than most brokers.
Together, the STAR Asset Finance Group is doing more for business.